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Toysrus

7.1

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Toys "R" Us, Inc. is the world’s leading dedicated kids website and a toy and baby products retailer. With a history of such phenomenal, worldwide success, can they transfer the quality and service synonymous with their international shopping chain to their online presence?

Age Range : 10/10

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What age ranges does the site cover? This parameter looks at how clear age range is on the site and the way in which products and toys are classified..

Shop By Skill

The Wonderful Skills Search Feature for ‘Differently Abled’ Kids

This online toy store advertizes that their products are suitable from birth through to 14 and then up till ‘big kids’.

The navigation includes a search by age which brings up 8 different age categories to click on. Once you get the results up there are the most popular and top rated toys for you to view and in a menu side bar you can then refine your search further by gender, price, brand, character etc. The navigation on this site is a dream and using the age category first is a great way to start your search for the perfect present.

Brands: 8/10

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What kind of brands do they offer? How many brands are on offer? Is this the real McCoy or 'off the back of a truck'?.

All the biggest and best brands are clamoring to get onto this kids shopping site. Fisher-Price, Lego, V-Tech, Little Trikes and all the industry bigwigs have their products on their colossal kids’ collections.

Support: 7/10

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Can you contact the site with queries? This grades the email support and telephone contacts available to users..

Toys R Us deserve their position as an industry leader. They have risen to the top by respecting their customers and the support options on their website reflect this. There is a wealth of support on the site to help you track orders, find out about safety, payment options or local stores. There is also a comprehensive FAQ section which is categorized into helpful topics. Finally, if all else fails there is an email form (which promises a response within 24 hours) as well as a customer services phone number.

With so much help within the site and quick response routes for additional queries, this site is proving itself as a top dog.

Content : 8/10

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How detailed is the product description info? Quality, detail and scope of text..

Wow! This site has it all. The amazing array of exciting toys for kids of all ages is just one indication of the caliber of this site. Not only do they have a great range of products at competitive prices but the site offers amazing navigational aids.

You can search for toys by brand, category, age, theme, character and rating. There is also a great ‘gift finder’ service.

Once you find a toy you like the individual product descriptions are clear and helpful.

A wonderful feature is the toy guide for ‘differently abled’ kids, where you could search under skills categories such as auditory, fine motor, gross motor, self esteem, social skills etc. to find toys to meet the very specific needs of your child.

Toys for 8-11 Year Olds

The Toys R Us 8-11 Year Old Toy Stash

Again, Toys R Us proves their pedigree as a premier toy store. A wonderfully designed, easy to navigate site, crammed full of terrific toys.

Special Deals : 6/10

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Are there deals here? We graded the extra value you can get for your buck..

Thousands of items with free shipping when $49 spent from the free shipping store. There were also pages of special offers including $20 discounts, 25% discounts, free gifts associated with particular products and more. There is also a clearance section on the site. If you want to find reduced price, great value toys then this site has plenty on offer.

USP : 7/10

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Unique selling point? Why is it different to other shopping sites? Are there any unusual products and packages available? Innovations?.

Where do we start? The massive range? The wonderful website, which although jam packed with thousands of toys, still found innovative ways to help you to find a match for your very specific needs? The helpful features and responsive customer services? The USP to this site is quite simply that it ticks all the boxes across any category you could care to name.

Value For Money: 8/10

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Is this software good value? How much does it cost to download the software? Is this good value compared to others? Do they offer special deals?.

This kids shopping site is competitive and has many special offers for those trawling for bargains. We picked a product and compared it with other sites but were only able to find the ToysRUs price matched or exceeded. , we were able to find it slightly cheaper.

Secure Payments : 6/10

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Can you pay for this software securely? Do they accept credit cards, PayPal, etc? We looked at the site and evaluated the payment options offered. .

Five major credit cards, PayPal, Google Checkout and more. The dot.com site only accepts US credit cards but other countries all have their own sites, such as toysrus.co.uk.

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Web Address: www.toysrus.com/shop/index.jsp
Category: Kids Shops

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