This inclusive baby safety awareness campaign includes the launch of a new, dedicated mini website, Babiesrus.com/HomeSafety. It is specially designed to provide accessible information and points out areas where parents may lack knowledge about potential at-home dangers that may put their young ones at risk of injury. The overall program also serves to demonstrate further the company's ongoing commitment to being an advocate for children's safety. The Babies"R"Us Home Safety microsite will provide parents with many unique tips that will ensure their child's safety.